Netflix Case Study PDF

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Netflix Case Study
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Netflix Case Study

Netflix is the world’s leading internet television network, with more than 100 million members in more than 190 countries enjoying 125 million hours of TV shows and movies each day.

Online content provider Netflix can support seamless global service by using Amazon Web Services (AWS). AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Users can stream Netflix shows and movies from anywhere in the world, including on the web, on tablets, or mobile devices such as iPhones.

Netflix Features and Offerings:

  • User Experience: Offers a user-friendly interface with personalized recommendations based on viewing history and preferences.
  • Global Reach: Available in over 190 countries, providing a vast array of content catering to diverse audiences.
  • Multi-Device Access: Supports streaming on various devices including smartphones, tablets, smart TVs, gaming consoles, and PCs.
  • Offline Viewing: Allows users to download content for offline viewing, enhancing accessibility and convenience.

Netflix Challenges and Competitors:

  • Content Costs: Faces rising content acquisition and production costs, necessitating continuous investment in high-quality and diverse content.
  • Market Saturation: As the market matures, growth in some regions slows, requiring Netflix to explore new markets and customer segments.
  • Competition: Competes with a growing number of streaming services, including established players like Amazon Prime Video, Disney+, and emerging platforms.

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